KOABD played a foundational role in establishing and strengthening relationships throughout the fire alarm industry. Through strategic efforts, the KOABD team successfully positioned the Macurco brand to be recognized and adopted by major integrators nationwide in a remarkably short period of time. The team was also instrumental in facilitating the integration between Macurco and fire panel manufacturers, ensuring seamless collaboration across the industry. In addition, KOABD provided mentorship to the Macurco sales team, sharing extensive knowledge and expertise within the fire and security sectors to support long-term growth and success.

Leveraging extensive industry relationships at every level—including key C-suite decision makers—KOABD accelerated our success and created meaningful business wins. The team provides loyal support and strong representation at major industry events, consistently strengthening brand visibility and trust. By organizing creative, high-impact events that connect top-level decision makers, KOABD drives measurable ROI and long-term partnerships. Their thoughtful negotiation skills enable them to navigate complex situations with ease, ensuring mutually beneficial outcomes. Through persistent communication and an exceptional ability to close deals, KOABD was instrumental in helping Yuasa secure business with key national accounts and expand its market presence.

KOABD exemplifies strategic business development through high-value introductions to influential players across the security industry, accelerating growth and expanding market reach. Their proactive approach to customer support ensures timely follow-up and early communication of feedback, helping partners stay ahead and maintain strong, lasting relationships. By identifying new opportunities—such as securing engagement with a major fire alarm manufacturer previously outside our focus—KOABD has played a key role in driving market expansion. At trade shows and industry events, they serve as dedicated advocates, actively representing our products and connecting us with quality prospects. Above all, the team’s close relationship with our organization, led by Scott Crown, reflects their passion, professionalism, and integrity in every interaction.